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One For Ireland

We caught up with Max Doyle, founder of charity initiative One For Ireland, and an ISEF 2015 finalist with his company Hook. Check it out below!


What was it like starting with an idea and turning it into a reality as a student? 

In many ways it was made easier by being a student because I knew right away all the best people to work with on a project like this- classmates, people I had met at events or even on nights out. You’re surrounded by people who have the same ambition as you do which makes forming a strong team much easier.


What 3 pieces of advice would you give to a student entrepreneur? 

1) Be about the team- you may be the person that came up with the idea, but that’s worth absolutely nothing if you don’t bring in smart people who can lead the company with you.

2) Don’t be about the credit- it sounds like a great idea for everyone to know about you or your company around campus but be more about what you are doing. Focus on producing something great rather than headlines.

3) You are not Eduardo Saverin, the person opposite you is not Mark Zuckerberg. Stop telling people that you have an idea and then not talking about it because you’re keeping it a secret- the only way you are going to improve is by talking to people and getting their insight. Some of the best advice I got came from classmates and friends who didn’t know anything about the product or industry, but were logical people who will pick holes in your idea and suggest solutions. Not everyone is out to steal your Intellectual Property! 


How did you find likeminded people to help you out? 

As a student, that’s pretty easy- you’re surrounded by them! If you don’t know right away, don’t be shy about talking to people about your idea and you might come across friends of friends that would be great to work with.


What's something people don't realise about being an entrepreneur?

Though probably the most obvious thing ever written; failure isn’t actually the goal. Too often people approach an idea as a “learning experience” and don’t really care whether they succeeded or not. While it’s true that you learn a hell of a lot from trying, if you try to power through the difficult times rather than just folding and reflecting on the skills you’ve built, it will be a far more valuable experience. Just know the difference between “this isn’t going to work” and “I’m not going to work at this anymore”.